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AI & marketing: GEO & ChatGPT ads

A growing share of buying decisions now start with a question to ChatGPT, not a search on Google. It’s still a small share. It’s also growing fast, and most brands have no idea whether they show up in the answer. This is a curated evening of conversations on the two ways to get i

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Time

18 Nov 2026 17:00 to 18 Nov 2026 18:30

Venue

Zurich, Zurich

Zurich, ch

Publisher

Janina Vinklere

Trust: Certified publisher Profile completeness: 100% Updated 3 hours ago

Public calendars carrying this event

Switzerland Tech Events

Duration

1 hour 30 min

Responsible

Janina Vinklere

Source details

Import status
Regional Scan
Source kind
Native
Updated
3 hours ago
Public calendars
Switzerland Tech Events

Event map

Zurich, ch

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A growing share of buying decisions now start with a question to ChatGPT, not a search on Google. It’s still a small share. It’s also growing fast, and most brands have no idea whether they show up in the answer. This is a curated evening of conversations on the two ways to get in front of that buyer: earning a citation (Generative Engine Optimization, or GEO) and paying for one (ads inside ChatGP Price / conditions: free

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