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VERSION:2.0
PRODID:-//EVTZ//Calendar Feed//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Admin 1 - EVTZ export
BEGIN:VEVENT
UID:event-211710@evtz.net
X-EVTZ-EVENT-ID:211710
DTSTAMP:20261114T080628Z
DTSTART:20261118T170000Z
DTEND:20261118T183000Z
SUMMARY:AI & marketing: GEO & ChatGPT ads
DESCRIPTION:A growing share of buying decisions now start with a question t
 o ChatGPT\, not a search on Google. It’s still a small share. It’s also
  growing fast\, and most brands have no idea whether they show up in the an
 swer. This is a curated evening of conversations on the two ways to get i\n
 \nA growing share of buying decisions now start with a question to ChatGPT\
 , not a search on Google. It’s still a small share. It’s also growing f
 ast\, and most brands have no idea whether they show up in the answer. This
  is a curated evening of conversations on the two ways to get in front of t
 hat buyer: earning a citation (Generative Engine Optimization\, or GEO) and
  paying for one (ads inside ChatGP\n\nPrice / conditions: free\n\nResponsib
 le: Janina Vinklere\n\nSource: hackevents.net Switzerland API\n\nSource URL
 : https://hackevents.net/api/events?country=ch&limit=50
LOCATION:Zurich\, Zurich
URL:https://evtz.net/events/211710
STATUS:CONFIRMED
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END:VCALENDAR